Task 1:Further Research Audiences
(ongoing/not finished)
HOW do the Media Language and Representation choices made by text producers target AUDIENCE?
In order to target the best demographic and create awareness of the media product , text producers often categorise audiences either into the Demographic audience profile - where an audience is categorised A-E according to their class, income, occupation; categories A–B are the wealthiest and potentially have the highest disposable income.Or the Psychographic profiling refers to the study into personality, attitudes, values, lifestyles and interests. By researching into an individual's psychographic we are able to make a generalization of what the individual will like and then group them with like-minded people.
Media producers use audience research and analysis to find out as much as possible about their target audience and use that research to ensure their production will appeal to them.One way in which media language and representation choices target audiences is through the selection of signfers encoded into the media text and the choice of : gesture codes , iconography ,images.
HOW can the INDUSTRY you're researching be seen to target AUDIENCE?
INDUSTRY -Film studios
2. AUDIENCE: Plan primary research - questionnaire (Survey Monkey free online tool)? Focus group? Individual interview? Establish what you want to find out, and how you can do it.
Print advertising is more effective with 30-40 year olds than with any demographic younger than them. This is a result of their being raised without the internet and social media and a thousand-and-one television channels. More of this demographic reads magazines and newspapers, and they are more competent when it comes to language. Companies are able to utilize more complex literary devices in their print ads, like metaphor and hyperbole. While adults are less likely to tape a photo of Derek Jeter with a milk mustache or Kate Upton bending over the hood of a Camaro to their bedroom wall, they are more likely to respond to print ads.
How do producers target their audiences?
- Qualitative research is a more upfront and personal method for media producers to find their target audience. This method rquires the media producer or someone working for them to ask members of the public questions that will help them define their target audience.This can be done through different techniques such as focus groups, questionnaires or face to face interviews.
- It is also a safer method for defining the target audience because it gives you fresh information from the public rather than figures and answers from the internet or books that could easily be outdated.
- Socio- economic status is a method used by industries/ businesses to find the right economic class audience for their target audience. For example you traditionally have three classes which are upper class, middle class and working class. Upper class composing of people who are wealthy, well born or both. Middle class consists of people who fall between upper and working class. Working class are people with low paying jobs.This method is useless to a documentary producer. The reason for this being for example, a car company selling expensive cars would immediately focus its target audience at the upper class individuals. However a documentary/ media producer is simply trying to find a target audience to advertise to and persuade them to watch their media product on TV.
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