Production Project Treatment: BRIEF 3 FILM MARKETING
Production brief: Create print marketing materials for a new film and associated audio to promote the same film this would be targeting an audience of 30-49 year old reformers with an interest in the  comedy/ fiction genre of film.
Task 1: Genre and brief synopsis of film: ‘THE ADULTS ARE ALRIGHT’ Comedy / Realism  An film based on a group (5) of middle aged adults who have come to the realisation that they need to experience they life they wanted to live before they had kids or a serious job. This film would play on the element of satire , constantly allowing the audience to question whether something might go wrong as these adults attempt to try all the things they could do when they were teenagers.	Task  2: Name and genre of TV/RADIO programme Radio 4 is a mixed speech service, offering in depth news and current affairs. The service aims to appeal to listeners seeking intelligent programmes in many genres which inform, educate and entertain. I would incorporate elements of this radio as it caters to my demographic as its target audience is 35-54 ABC1 (commonly termed 'replenishers').
Texts to be produced – how do they link / converge? My DVD front cover will feature the the 5 main characters and their will be images such as ; a character  on a skateboard /hoverboard , one potentially smoking weed ,a female wearing glasses and bland clothing  but then also pictured in a party dress and full make-up (coming of age ). On the there would be a photo of the characters sat vertically on a sofa , or chairs , laughing.  My DVD cover would contain a special features box to entail what else the DVD includes , this will be accompanied by a Barcode , credits,film certificate, run time ,age rating.The back cover will also include a narrative blurb and thumbnails depicting the key moments from the film.	My radio extract will be produced as a radio interview with the director of the film being featured as well as one of the actors talking about a particular character.Providing facts , opinions  and reasons for how each character will resonate and become familiar so my target audience will be attracted to the film. In the interview the interviewee will be asked to explain or to comment. (might incorporate ‘Vox pops’ or ‘vox populi’ which means the ‘’voice of the people’’.In which the interview will be edited as one person asks a question , and a number of people answer the same question but the answers are edited together on after another.
Target Audience: (from research, HOW will you target this audience?) My target audience of 30-49  will be targeted firstly by the genre of the film , the film I am marketing is a Farce/Romance genre centred around a group of 30-49 year olds who are still want to find themselves between their busy everydays working lives and being a coming to middle aged - middle aged adult. 30 -49 year olds would resonate with the film as they are most likely to be mothers or father /people who work  , and once seeing a movie that directly addresses them they will be intrigued to want to watch /buy the film.	this would have a global mainstream audience as the concept of this film could e adapted anywhere. Within my audio , i will target my audience through the director , as they will claim how enjoyable and ammusing it will be for my chosen target audience to watch the film.	Apply theorist:
Application of MEDIA LANGUAGE (Visual, technical, language codes)  a phrase ‘ we may have fallen but we will get up’ ‘not too old to try something new’ visual codes that relate to middle aged people , reading glasses , family accommodating car , ...	shown in script of audio material.	Semiotics -Roland BATHES
REPRESENTATIONS and how they will be constructed: lead characters , will be from different culture backgrounds , ; black person , asian person , caucian person , middle eastern person.I will try to make the film’s central characters look culturally diverse to appeal to a larger audience.	will use a mixture of informal and formal words  as well as  language colloquial  , so the audience will be able to familiarise themselves with the characters in the film. voice of interviewer will be formal and they will ask questions on behalf of the audience , presented will be constructed to be the age of the target audience ,30-49.	Theories of Representation- Stuart Hall. Reception Theory -Stuart Hall
INDUSTRY: HOW is this reflected in production, distribution and marketing: For Columbia Pictures -the front cover will be immersed in colour , pictures , visual codes and iconography . On the front and back cover , i will have featured quotes from various film critics and newspapers , praising the film and suggesting how it would reach a global audience.	CLEAR AUDIO sharp clear language in order to engage my audience  sound cues to introduce people relevant to the film	Power and media industries CURRAN& SEATON

SEE EXAMPLES ON p210 and 231 of text book, BUT bear in mind these are AS examples so only focus on one product, are less developed, and do not consider media theory