film interview script

MoodBoard For Front and Back Cover

Production Project Treatment: BRIEF 3 FILM MARKETING
Production brief: Create print marketing materials for a new film and associated audio to promote the same film this would be targeting an audience of 30-49 year old reformers with an interest in the  comedy/ fiction genre of film.
Task 1: Genre and brief synopsis of film: ‘THE ADULTS ARE ALRIGHT’ Comedy / Realism  An film based on a group (5) of middle aged adults who have come to the realisation that they need to experience they life they wanted to live before they had kids or a serious job. This film would play on the element of satire , constantly allowing the audience to question whether something might go wrong as these adults attempt to try all the things they could do when they were teenagers.	Task  2: Name and genre of TV/RADIO programme Radio 4 is a mixed speech service, offering in depth news and current affairs. The service aims to appeal to listeners seeking intelligent programmes in many genres which inform, educate and entertain. I would incorporate elements of this radio as it caters to my demographic as its target audience is 35-54 ABC1 (commonly termed 'replenishers').
Texts to be produced – how do they link / converge? My DVD front cover will feature the the 5 main characters and their will be images such as ; a character  on a skateboard /hoverboard , one potentially smoking weed ,a female wearing glasses and bland clothing  but then also pictured in a party dress and full make-up (coming of age ). On the there would be a photo of the characters sat vertically on a sofa , or chairs , laughing.  My DVD cover would contain a special features box to entail what else the DVD includes , this will be accompanied by a Barcode , credits,film certificate, run time ,age rating.The back cover will also include a narrative blurb and thumbnails depicting the key moments from the film.	My radio extract will be produced as a radio interview with the director of the film being featured as well as one of the actors talking about a particular character.Providing facts , opinions  and reasons for how each character will resonate and become familiar so my target audience will be attracted to the film. In the interview the interviewee will be asked to explain or to comment. (might incorporate ‘Vox pops’ or ‘vox populi’ which means the ‘’voice of the people’’.In which the interview will be edited as one person asks a question , and a number of people answer the same question but the answers are edited together on after another.
Target Audience: (from research, HOW will you target this audience?) My target audience of 30-49  will be targeted firstly by the genre of the film , the film I am marketing is a Farce/Romance genre centred around a group of 30-49 year olds who are still want to find themselves between their busy everydays working lives and being a coming to middle aged - middle aged adult. 30 -49 year olds would resonate with the film as they are most likely to be mothers or father /people who work  , and once seeing a movie that directly addresses them they will be intrigued to want to watch /buy the film.	this would have a global mainstream audience as the concept of this film could e adapted anywhere. Within my audio , i will target my audience through the director , as they will claim how enjoyable and ammusing it will be for my chosen target audience to watch the film.	Apply theorist:
Application of MEDIA LANGUAGE (Visual, technical, language codes)  a phrase ‘ we may have fallen but we will get up’ ‘not too old to try something new’ visual codes that relate to middle aged people , reading glasses , family accommodating car , ...	shown in script of audio material.	Semiotics -Roland BATHES
REPRESENTATIONS and how they will be constructed: lead characters , will be from different culture backgrounds , ; black person , asian person , caucian person , middle eastern person.I will try to make the film’s central characters look culturally diverse to appeal to a larger audience.	will use a mixture of informal and formal words  as well as  language colloquial  , so the audience will be able to familiarise themselves with the characters in the film. voice of interviewer will be formal and they will ask questions on behalf of the audience , presented will be constructed to be the age of the target audience ,30-49.	Theories of Representation- Stuart Hall. Reception Theory -Stuart Hall
INDUSTRY: HOW is this reflected in production, distribution and marketing: For Columbia Pictures -the front cover will be immersed in colour , pictures , visual codes and iconography . On the front and back cover , i will have featured quotes from various film critics and newspapers , praising the film and suggesting how it would reach a global audience.	CLEAR AUDIO sharp clear language in order to engage my audience  sound cues to introduce people relevant to the film	Power and media industries CURRAN& SEATON

SEE EXAMPLES ON p210 and 231 of text book, BUT bear in mind these are AS examples so only focus on one product, are less developed, and do not consider media theory

Task 1:Further Research Audiences

(ongoing/not finished)

HOW do the Media Language and Representation choices made by text producers target AUDIENCE?

In order to target the best demographic and create awareness of the media product , text producers often categorise audiences either into the Demographic audience profile - where an  audience is categorised A-E according to their class, income, occupation; categories A–B are the wealthiest and potentially have the highest disposable income.Or the Psychographic profiling refers to the study into personality, attitudes, values, lifestyles and interests. By researching into an individual's psychographic we are able to make a generalization of what the individual will like and then group them with like-minded people.

Media producers use audience research and analysis to find out as much as possible about their target audience and use that research to ensure their production will appeal to them.One way in which media language and representation choices target audiences is through the selection of signfers encoded into the media text and the choice of : gesture codes , iconography ,images.

HOW can the INDUSTRY you're researching be seen to target AUDIENCE?

INDUSTRY -Film studios 

Universal Studios in regards to film	Columbia in regards to film
Trailers	Trailers
Posters	Posters
Various social media platforms	Various media platforms
forums	forums
interviews	Interviews
radio	radio

2. AUDIENCE: Plan primary research - questionnaire (Survey Monkey free online tool)? Focus group? Individual interview?  Establish what you want to find out, and how you can do it.

Print advertising is more effective with 30-40 year olds than with any demographic younger than them. This is a result of their being raised without the internet and social media and a thousand-and-one television channels. More of this demographic reads magazines and newspapers, and they are more competent when it comes to language. Companies are able to utilize more complex literary devices in their print ads, like metaphor and hyperbole. While adults are less likely to tape a photo of Derek Jeter with a milk mustache or Kate Upton bending over the hood of a Camaro to their bedroom wall, they are more likely to respond to print ads.

How do producers target their audiences?   

-      Qualitative research is a more upfront and personal method for media producers to find their target audience. This method rquires the media producer or someone working for them to ask members of the public questions that will help them define their target audience.This can be done through different techniques such as focus groups, questionnaires or face to face interviews.

-      It is also a safer method for defining the target audience because it gives you fresh information from the public rather than figures and answers from the internet or books that could easily be outdated.

-      Socio- economic status is a method used by industries/ businesses to find the right economic class audience for their target audience. For example you traditionally have three classes which are upper class, middle class and working class. Upper class composing of people who are wealthy, well born or both. Middle class consists of people who fall between upper and working class. Working class are people with low paying jobs.This method is useless to a documentary producer. The reason for this being for example, a car company selling expensive cars would immediately focus its target audience at the upper class individuals. However a documentary/ media producer is simply trying to find a target audience to advertise to and persuade them to watch their media product on TV.

TASK 1, 2

Grace Odutayo Media Studies  Film Marketing

Task 1
 



NOT FOR THE DEMOGRAPHIC


The movie poster for Coraline is a good example of targeting a young audience. The poster displays several visual cues for catching the attention kids in the preteen stage where they are too young for
Grace Odutayo Media Studies  Film Marketing 

teenage enigmas but open to clear distinctions of hidden meanings. The poster is immersed in rich nocturnal colours and imaginative content as if it came from the imagination of the target audiences age.Within the front and centre is a girl with a preteen like attitude bodily disposition with is elevated in her body language as it apparent her arms crossed and hips turned out , not only this ,but one of her eyebrows are raised.This suggests to the audience that she might know something the audience don’t know / are yet to find out once they watch the movie. While the poster has an eerie dark side too it, it is still illustrated in decorative fun way.The lettering is bright yellows and clearly juxtaposed the dark illusory background.In addition the writing is constructed to look like a kids handwriting , giving into its young teenage target audience.The composition is circular around the figure of the young girl making her the dominant character.
Applying Steve Neale Genre theory , that genres all contain instances of repetition and difference, it is clear that the film might have dark paranormal elements adding a sense of difference to a film which targets a younger demographic , inviting a different audience - perhaps older teenagers.
One might also be observant of the juxtaposition of the front cover as the right side of the cover looks bright and optimistic and the left, dark and sinister. Studying the image one might take a preferred reading of the text that there is a dark side and light side of the film.Or they might take a negotiated position of the text only accepting the dark and sinister look of the cover , and the cover might deter a younger target audience.
The title ‘Coraline’ as the name is more uncommon than the name Caroline, a more common name.Suggesting that the protagonist on the cover might have an experience that is the opposite of ordinary and common. This is an instance of Bathe’s Hermeneutic Code as the name raises questions on the part of the reader.Exploring the iconography further it is apparent that the tree on the left hand side of the DVD front cover has been given a personified semblance as it is curled around the protagonist’s head leaving the viewer questioning why the protagonist is unaware of this which is emphasised by her attitude and confidence shown through body language.


 FOR THE DEMOGRAPHIC






Due to the women's position within the cover , one could argue against bell hooks argument that there is a struggle to end patriarchal oppression as women the cover is dominated by women , representing the fact that women are independent from men.However due to the lack of representation for people of colour , bell hooks argument that particularly those who are non-white, do not share a common social status can be applied.
This Film Poster aims to appeal to the older female demographic , women aged 30-50 are selected to appeal to a female audience of that age range , as the audience would be able to recognise the actors , and relate to them.The DVD has various star vehicles such as Rihanna, Sandra Bullock , Anne Hathaway and Sarah Pulson.These women are featured on the front and back cover dominating the cover , suggesting female empowerment.There is a red-striped background , the vertical lines potentially indicating imprisonment - suggesting the characters might have a criminal background.The background is also red - a colour that signifies danger , lust ,  passion , sexuality- another notion being attached to the film.The character’s postures are upright , and confident - and they’re are seen as a collective.The colour yellow and the font of the title stands out from the background above the characters - the colour yellow has connotations of cowardice and faithlessness - hinting at the theme of the film.
Media language is used to indicate industry , as the names of each star vehicle can be seen at the top of each actress , it is apparent the nature of the film is mainstream as it is able to use well known , famous actress and a singer. In this case ,Steve Neale’s concept of genres consisting of instances of repetition and difference can be applied ,as the cover is clearly constructed to appeal to an audience who are familiar with the heist/robbery genre.This is established by the use of costumes and props used , on the back of the cover , the women are dressed in dark duller clothing and all sunglasses.To the right of the back cover , in a larger front , alliteration is used to engage the reader further as  ‘the
plan is priceless’ is read.Bathes use of the Hermeneutic code is incorporated to make the reader question what the phrase means and want to watch the film.






This film gives to the film noir genre as there is a strong use  dark colour scheme , the colour of Bond’s suit blends into the setting.Despite the protagonist being dressed formally these is a sense of action and both mystery as his shirt is undone and he is holding a gun.This is an instance of Barthes' Hermeneutic and Proairetic Codes being incorporated - the colour is desaturated and bleak giving the poster an air of mystery. The colours of the main character are bolder which draws attention to him.This poster also has the capability to utilise a star vehicle -Daniel Craig, who is known for playing the role of James Bond before. Also, with the idea of a female in the background is iconic as a typical 'Bond Girl' and the femme fatal. As well as this, the gun under the film title are an iconic symbol of the Bond Films and create a strong brand identity.The protagonist takes up a large portion of the left and centre of the poster and he's very big which will attract the audience’s attention right away. The institutional information is directly under the film title which draws attention to it. The white stands out from the background and the font is in capitals and rather classic which makes it easy to read. It contains the brand identity of the ‘007’ with the gun logo, and the date of the film is larger so that it stands out more.
Van Zoonen stated that ‘masculinity is about efficiency, rationality and individuality’ and this is shown though the proximity of Bond and the woman.The woman is placed behind the male protagonist , and is almost in the darkness , whereas Bond is in action and can be seen clearly -giving him higher status and dominance of the cover .

This is a good example of a film poster targeting my film target audience , it is clear through the title and the media language embedded that the poster targets adults aged in their late 30 to 49 as the title reads ‘ this is 40‘ establishing an age range the film is intentionally targeting.The poster is filled with high-key lighting ,  adding to poster message of the life of a 40 year old being clear cut and exposed.An audience aged 30-49 might take a dominant or preferred reading of the poster realising that images are constructed to relate to their life  , the main picture on the poster is of  a caucasian couple , the women brushing her teeth her partner on the toilet behind her.This could signify that most most couples aged around 40 live a simple sort of life , one where they are comfortable enough  to be in each others company- even in the most uncomfortable way - this is conveyed in the fact that a man in sat on the toilet with the door wide open on his ipad.

Media Language is further used in addressing the genre for the poster  , this is emphasised by the use of alliteration of the letter ‘l’.The bottom of the poster reads ‘Laugh-Out-Loud funny’ establishing the films genre ,by stating how the movie will make the audience laugh , implying the nature of the film is humorous.There are various different gesture codes and facial expressions used , such as shock , confusion , exaggerating how elements of the film might shock or confuse the audience as well.

The poster is constructed  as a collage of photos , connoting togetherness and community , the red outline signifies innocence ,goodness.Whereas red is a rather emotionally colour and is also associated with energy  - suggesting there might be hard hitting , emotional moments within the film’s light-hearted humorous nature.

    

This Banner for ‘Now You See Me 2’ is a good example of targeting my chosen demographic but the represented of women within the banner poster is limited ,as the poster presents eight male actors and one female character.This could imply that the film is predominantly male dominated and would allow a female audience to only take an oppositional reading of the media text ,as a female audience might take notice of the female actress potentially being used in a voyeuristic way.Not only this but one could argue the young female character is being used as a device to attract a young  male demographic - consequently excluding an audience a females.

In comparison , 

This banner poster clearing depicts a media product adhering to both genders  and ethnic backgrounds.The Banner has a high-key lighting allowing the audience to see each character clearly  , the background is blurred , allowing the audience to focus on the characters before them.There is one caucasian male  and female , two african american actors and three unknown.All characters seen in the posters are being used as star vehicles as this film is part of a franchise in which these characters are recurring/seen often with the film.

The slogan at the top provides a sense of enigma as it leaves the audience wondering what it means.The banner is very simplistic - suggesting that the film is known and has an audience so it doesn't need to encode anything hidden meanings or ideas as the audience might already know what the film is about.

Radio Programme

At the start of the radio interview extract the presenter Ronan Keating , directly speaks to the radio audience , introducing the main actress from the film , he lets the audience know about Jennifer Lawerence’s achievements presenting Lawrence as a star vehicle  , as he states ‘ Oscar winner , BAFTA winner’ letting the audience know that Lawrence is a renowned actress and they should see her in the film.Keating tone is uplifting giving the interview an overall happy and approaching feel.Keating uses uses a direct mode of address to make the audience feel as though they are part of the interview - like they are there.Keating makes the audience feel involved by asking questions for them using nouns such as ‘they’ and ‘us’ for instance when he says ‘you are with us this morning’.

They focus on key scenes within the interview allowing the interviewee to address the film context , and how it felt acting within it.At various moments Lawerence and Keating speak over each other , making it feel less scripted and more informal , this immensely makes the interview seem realist - inviting the audience in.They also address subjects that are out of the film context such as Lawrence's previous work , her pet dogs, which consequently allows the audience to familiarise themselves with the actress and the film.The interview has implicit language limiting the target audience to 16 and above - linking to the film pg rating of 15.